Kaylee Pierskalla :)
During this internship, I spearheaded, produced, edited, and developed a video marketing campaign — The Definitions Campaign. This campaign helped increase brand awareness and develop a brand persona on social media. During my internship, I also created video and marketing content alongside the creative team at Endureed. During my time at Endureed, I increased the company's website click-through rate by 74.4% through digital campaigns. I produced, edited, and filmed video content. And I used analytics to develop innovative campaigns. Click the underlined link on the photograph to learn more...
During my Internship at Rock on Fort Collins, I collaborated with a team of two other innovative, visual minds to launch a media outlet that spreads positivity and community outreach in Fort Collins, Colorado. I oversaw brainstorming sessions, developed social media content, wrote captions, constructed brand guidelines, and grew customer engagement. We created an Instagram account for this media outlet, which gained 364 followers while I was creating content and working for this startup. Click the underlined link on the photograph to learn more and view the content...
This podcast was developed and published to support and educate the public on the communication concept of Story Listening. This concept was developed by Dr. Humphrey, a narrative scholar at Colorado State University, and Elizabeth Parks, a listening scholar at Colorado Mountain College. The goal of this project is to find where listening naturally aligns with narrative, and also find where there might be gaps, so we can build a foundation upon which a community of practice might form. I helped develop, produce, edit, and host a podcast and class that highlights how this communication tool is used today across industries and services, and to further develop its vital use in the future. Click the underlined link on the photograph to listen along and to see how Story Listening can become a part of your organization...
This campaign combines graphic design, data visualization, motion graphics, and audience research to develop a groundbreaking market analytics recipe for the fastest-growing food brand on the internet, Delish. Through this project, I conducted quantitative and qualitative research to uncover a new, substantial target audience for Delish to create content for. I then took the research I discovered and developed data visualizations, and animations to generate a research report, with the next steps for content creation ideas, for the organization to apply to their digital growth. Click the underlined link on the photograph to follow the data-driven recipe to success...
What happens when audio, video, visual, and written storytelling intertwine? A beautiful, moving, and innovative digital story is developed. This is the story of Hover and Trade, a Starbucks Cafe in Longmont, Colorado where a coffee community became a family during the pandemic. Through this multi-media piece, I fostered exceptional customer service, grew a collaborative community, increased customer loyalty and sales for my cafe, and successfully explored multiple mediums to develop a transmedia piece. Click the underlined link on the photograph to experience the passionate community at Hover and Trade...
Motion graphics is the future of video production and editing. Over the years I have developed and perfected animation skills in typography, title sequences, special effects, animated infographics, and animated still-image colleagues using Adobe After Effects. Click the underlined link on the photograph to view my demo reel of motion graphics edits...
Deliberative journalism, to me, means redefining an industry. Transforming journalism into a new age of creativity, that embraces storytelling at its most authentic definition. This method of journalism spearheads new interview styles and embraces social media content creation to deliver impactful stories. I was a member of the nation's first deliberative journalism class dedicated to defining and practicing this new style of communication. During this course, I was the leader and director of the podcasting team. I organized, coordinated, marketed, recorded, mixed, and produced podcasts while directing my team of four podcasters. We worked with FC Public Media to create the first two podcast episodes of a series that will continue with FC Public Media for years to come — The Noco Convos Podcast. Click the underlined link on the photograph to listen along with the episode I directed on a local nonprofit, Foco Cafe...
Through my undergrad classes and work for various media outlets I have developed several written stories and content marketing campaigns. From social media copywriting and production for College Avenue Magazine, journalistic storytelling of local businesses, and moving entrepreneurial stories, to content marketing branded stories, I have developed an innovative, ambitious, and invoking voice for the content I write. Click the underlined link on the photograph to read more...