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Kaylee Pierskalla :)

Summary

Creative, positive, and hard-working video production and content marketing creative. Passionate digital strategist and storyteller with proven experience in developing and implementing marketing campaigns, creating videos and content for various social media platforms, and managing marketing and business projects.

Experience

September 2022 - PRESENT

Barista and Line Chef • Me oh My Coffee and Pie

Cultivate and foster engaging customer experiences while managing customer needs in a fast-paced environment. Consistently recognized by management for dependable and outgoing service in a collaborative environment, increasing loyalty and sales.
 

March 2022 – September 2022

Video and Content Marketing Intern • Global Innovation LLC

Designed, produced, and published video, digital, and print marketing content for an international roof manufacturer. Brands marketed for included Endureed, Viva Palm, and Tiki-Tops.

  • Developed engaging marketing collateral to grow awareness and create a positive online presence for multiple brands. Channels included TikTok, YouTube, Facebook, LinkedIn, and Instagram.

  • Supervised and spearheaded the development and execution of the “Definitions Campaign,” a joint sales and marketing program to create a story brand for the company, which drove sales and customer engagement on social media outlets by 25%.

  • Revamped website and social media advertisement designs, which increased engagement, awareness, and website traffic by 74.4%.

  • Duties Included: video production; graphic and website design; social media marketing; scheduling, promoting, and publishing social content

    .January 2021 – December 2022
    Digital Storyteller and Brand Development Intern • Rock on Fort Collins
    Managed, produced, and edited brand communications and social media campaigns for an innovative communications startup.

  • Conceptualized trending video marketing and social media campaigns to launch a new, successful media outlet by growing an audience of 364 followers on Instagram. Channels included Instagram, TikTok, Facebook, and Square Space.

  • Duties included: brand development; story conceptualization; content creation and copywriting; photojournalism; community outreach interviews; researching, scheduling, analyzing, and promoting social media content.


    January 2017 – January 2020

    Construction Management and Marketing Assistant • BPH Construction

    Assisted with marketing projects and general project management to inspire and grow strong, lasting customer relationships.

Education

Colorado State University, Fort Collins, Colorado | 2019-2023

  • Journalism and Media Communication (major), Business Administration (minor)

  • Honors: Dean’s List (2021, 2022, 2023), Kappa Tau Alpha Honor Society

  • Clubs and Societies: Business Music Collective Marketing Team, Professional Sales Club, Marketing Association, College Avenue Magazine’s Social Media Production Team

Skills

  • Social media marketing and video project management and production

  • Audience research program development, implementation, leadership, and digital analytics design

  • Writing and content creation across traditional and digital audio/visual mediums

  • Sales and customer relationship development

  • Photography and Videography

  • Podcast production, mixing, and recording

  • Copywriting and content creation

  • Administrative Skills: Google Workspace, Facebook Ad Manager, Hootsuite, Microsoft Office

  • Graphic Design and Program Skills: Adobe Suite (Photoshop, Premiere, After Effects, Illustrator, Lightroom, Spark), Canva Design, Wix, WordPress

PDF Version

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